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I also recommend "The Opportunity Analysis Canvas". This is the companion book for my course “Developing Innovative Ideas for New Companies”, the #1 course in entrepreneurship globally with over 800,000 learners from 175 countries. In this book, I share how to become more effective in identifying and analyzing entrepreneurial opportunities, and build sustainably competitive companies. Why are entrepreneurs successful? How can we understand and develop our thinking to be better entrepreneurs? What are the keys to developing winning entrepreneurial ideas? Distilling vast amounts of research in psychology, sociology, and economics into a practical how-to guide for aspiring and active entrepreneurs, I present a whole new understanding of entrepreneurial mindset and action. At its core, The Opportunity Analysis Canvas contains a powerful argument that anyone can be a successful entrepreneur by thoughtfully examining themselves and the business opportunity. By harnessing these insights, we can transform our ideas into businesses that are lasting successes.
"The Opportunity Analysis Canvas : Third Edition" is now available in paperback. Click here.
For the eBook in ePub version for Apple's iPad and other ePub readers, click here.
For the eBook in Mobi version for Amazon's Kindle and the free Kindle reader for computers, click here.
For a PDF version or to use PayPal, click here.
The Opportunity Analysis Canvas was created by Dr. James V. Green, Director of Entrepreneurship Education for Mtech at the University of Maryland. It is based on his experiences of teaching thousands of students and advising over 100 companies, to include multiple Inc. 500 award winners. Conceived during his doctoral dissertation titled "Educating entrepreneurship students about opportunity discovery: A psychosocial development model for enhanced decision-making", The Opportunity Analysis Canvas is the cornerstone of Dr. Green's teaching and research at the University of Maryland.