The Book

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The Opportunity Analysis Canvas is structured as a nine-step experience segmented into thinking entrepreneurially with an entrepreneurial mindset, entrepreneurial motivation, and entrepreneurial behavior; seeing entrepreneurially with industry condition, industry status, macroeconomic change, and competition; and acting entrepreneurially with value innovation and opportunity identification. 


  1. Introduction
  2. What are entrepreneurial opportunities?
  3. What is strategic decision making?
  4. Part I - Thinking Entrepreneurially
  5. Entrepreneurial Mindset
  6. Entrepreneurial Motivation
  7. Entrepreneurial Behavior
  8. Part II – Seeing Entrepreneurially
  9. Industry Condition
  10. Industry Status
  11. Macroeconomic Change
  12. Competition
  13. Part III – Acting Entrepreneurially
  14. Value Innovation
  15. Opportunity Identification
  16. Next Steps