The Opportunity Analysis Canvas is structured as a nine-step experience segmented into thinking entrepreneurially with an entrepreneurial mindset, entrepreneurial motivation, and entrepreneurial behavior; seeing entrepreneurially with industry condition, industry status, macroeconomic change, and competition; and acting entrepreneurially with value innovation and opportunity identification. 

Chapters

1. Introduction
2. What are entrepreneurial opportunities?
3. What is strategic decision making?
4. Part I - Thinking Entrepreneurially
5. Entrepreneurial Mindset
6. Entrepreneurial Motivation
7. Entrepreneurial Behavior
8. Part II – Seeing Entrepreneurially
9. Industry Condition
10. Industry Status
11. Macroeconomic Change
12. Competition
13. Part III – Acting Entrepreneurially
14. Value Innovation
15. Opportunity Identification
16. Next Steps