Complimentary Book & Instructional Materials
For faculty interested in integrating The Opportunity Analysis Canvas into an existing course, or offering a new course based on The Opportunity Analysis Canvas, use the form below to register for free access to instructional materials to include a sample syllabus, lecture slides, and assignments. Upon verification of your faculty credentials, complimentary access to the online version of The Opportunity Analysis Canvas will be provided for you.
"The Opportunity Analysis Canvas" is available in print from Amazon and select retailers.
Chapters
Introduction
What are entrepreneurial opportunities?
What is strategic decision making?
Part I - Thinking Entrepreneurially
Entrepreneurial Mindset
Entrepreneurial Motivation
Entrepreneurial Behavior
Part II – Seeing Entrepreneurially
Industry Condition
Industry Status
Macroeconomic Change
Competition
Part III – Acting Entrepreneurially
Value Innovation
Opportunity Identification
Next Steps
An online version of "The Opportunity Analysis Canvas" is also available.